The field of marketing is not at all something new or unusual before there were many technological advancements and developments television was one of the main virtual platforms that marketers used to advertise.However, with the forming of the internet and the popularity of social media platforms like Instagram, Facebook and YouTube, and networks like Snapchat, and TikTok we have been able to see a huge set of influencers with different demographics and influencer marketing growing rapidly in the marketing field.
What is influencer marketing?
It’s a unique method and strategy used on social media by brands collaborating with bloggers and real influential people with knowledge in a certain field who have a large amount of followers and great engagement with their audience and by this collaboration brands can send their message to the right audience and double their sales.
This means that influencers are no longer limited to celebrities and viewers have unlimited choices over the content they wish to view.
Here are some interesting numbers :
“Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year.Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.” (Chen,2019)
Challenges you can face in marketing & there solutions:
Let’s say Sara is an account executive in a marketing agency, one of the most common and serious issues she faces when helping brands grow in the market is allocating their target audience As viewers are spreading out over various forms of media,increasing the difficulty to reach them.
As a solution and in correspondence to this sara brought into light
influencer marketing. That made complete sense since an average person spends more than five years of their life on social media which breaks down to nearly two hours (116 minutes) a day and that’s exactly where influencers are being viewed.
So people who have become distant from your brand message can get closer.
Another incentive to start working with influencers for sara was when she realised viewers are becoming more suspicious of the ads they witness and building the viewers trust is crucial, therefore promoting a product through an influencer found to be appealing and admired by the viewer on a daily basis will create a high level of trust in the products and services the influencer promotes. Influencers are also considered to have better understanding of their viewers' demands and are considered to be the individuals providing solutions in sync with those demands.
She believed it was more efficient to face the challenge of content creation and distribution, and raise awareness by attracting the right audience and influencing a smaller group of high-value individuals than to connect with every single person online separately.
Influencer marketing has given Sara and the agency she works for the opportunity to meet their clients needs and social media initiatives by collaborating with real people who are considered trustworthy sources in order to produce videos and stories.
Influencer marketing also became a very useful part of Sara’s clients marketing content schedule to better enhance and complement their social media accounts and to help create diversity in the types of engagement.
Building the perfect relationship with your clients:
Influencer marketing can become the key component to a long lasting satisfying relationship with your client, and it can guarantee your client will spend right and in return witness exceptional conversions.Because when a brand aligns with trendy influencers this can turn brands into new interesting concepts and showcase the type of innovation this brand has.
The Top Advantage you need:
1- Driving Sales can be an outstanding advantage among all the advantages mentioned . Consumers look to influencers for advice on what products and services to buy regularly . “In a study, roughly 40 percent of respondents said they made a purchase after seeing a social media influencer use the product or service. Another study found that over 85 percent of Gen Zers use social media to learn about new products.” (Kosaka. N/A) Which means if you are looking towards increasing your sales influencer marketing can help you achieve that goal.
2- Viral Advertisements.
Influencer marketing advertisements are more likely to go viral because they can be shared, allowing to create quicker brand growth and awareness, attracting more attention to your brand several times.
Sara’s Tip & Secret :
Finding real influencers and being able to know who is worth your money and getting the influencers analytics in a timely manner, can be done at the greatest level by using websites such as evalut to better enhance your clients experience and have a smooth workflow.
Social media has allowed brands to observe and review the people and organizations their target audience is engaging with, giving brands access to predict potential reach.
Additionally influencer marketing may contain several challenges depending upon your market. But it is definitely a highly engaging and effective method to advertise, finding the right influencer that fits your brand's image and is considered a trustworthy source to their audience can create an utmost level of engagement and an effective amount of authenticity to the way people perceive your brand.
Chen,Jenn.2019 retrieved from: https://sproutsocial.com/insights/influencer-marketing/
Kosaka, Kim. N/A retrieved from: https://blog.alexa.com/benefits-of-influencer-marketing/
(Hooban,Noel.2019) retrieved from:
Evalut helps you get accurate and up-to-date analytics on any Instagram account in just 5 seconds.